Spain Travel

Take for example the shift to quality tourism in Spain, how does this process gain momentum? First of all the shift to quality tourism is a response on another trend that changes the scene. Both shifts require an answer from the professional tourist industry.

And the answer is: a price increase. The price increase will automatically shift the sector to a higher quality level.

The shift in quality comes as a simple result of the previous increase in price. The space between the sun beds was relatively scarce. The space in front of the sun beds and nearer to the sea was reserved for the normal tourists with their own chairs, parasols or towels. The price-increase however asked for a reaction; paying the same (by the knowledgeable tourist) was just not acceptable. So the sun beds were moved closer to the sea and with ample space in between (leaving no more space for the other tourists using their simple towel — and at the same time speculating that these tourists spend less).

This shift solves two problems. Based on the assumption that the sun-bed tourist will spend more: not only on sun beds but also on food and drinks, the price increase attracts more of the “right” tourists. Not only used in the tourist sector but sometimes applied by banks who try to focus on clients with a higher share of wallet.